Adwords For Dummies For Dummies Computertech

Adwords lets every business-from ebay powersellers to fotrune 500 companies-create targeted, cost-efficient advertising campaigns on the web, and accounts for the bulk of google's $6 billion in annual revenues this all-new guide helps advertisers get a handle on adwords complexities and nuances, adopt adwords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing adwords settings, bidding on keywords, setting a maximum daily spend, improving the web page that an ad points to, testing strategies, tracking results, and using web analytics tools includes an exclusive offer from google-adwords credits equivalent to the price of the book-plus a companion web site with up-to-the-minute adwords tips and tricks, narrated video walkthroughs, and free trials of the author's software.